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From Compliance to Content Planning, Explore the Ins and Outs of Growing a B2B Lead Funnel

IM_Financial_Insurance_350px.pngIn this industry-specific guide to inbound marketing, we provide an in-depth look at how insurance and finance companies are taking advantage of inbound marketing to attract more leads to their B2B products and services.

From business banking to insurance carriers and benefits providers, finance-sector companies benefit greatly from inbound marketing because of the research and consideration buyers typically do before selecting a provider.

In this 35-page walkthrough of how inbound marketing plans work in finance-related companies, we've included:

  • Case study example from an insurance company that successfully grew its business using inbound marketing
  • 7-step overview of the inbound marketing process
  • Comparisons between inbound marketing efforts and traditional marketing efforts
  • Examples of insurance and finance-related content topics used to attract leads online through search and social media

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