Align Marketing and Sales to increase leads and close more opportunities!

This presentation by Weidert Group president Greg Linnemanstons was recorded as a live session at Experience Inbound 2015, an inbound marketing and sales event hosted by Weidert Group and Stream Creative.

In this video, Greg explains the importance of implementing a service level agreement between marketing and sales to increase accountability and close more deals.

The presentation includes:

  • Best practices on designing service level agreements (SLAs)
  • How marketers can engage sales by focusing on lead generation
  • Discussion of the role sales should play in defining marketing's strategy

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